LinkedIn Accounts That You Need to Check Out

LinkedIn Accounts That You Need to Check Out
LinkedIn is becoming one of the most popular places on the internet when it comes to B2B marketing and promoting your professional career.

In creating a profile, we want to make ourselves and our companies stand out so that we look professional and so that visitors to our page will see the value we can offer them.

Here are some LinkedIn accounts that serve to do just that, increasing user’s knowledge and moving them forward in their personal and professional life. Read on for inspiration.

Arlene Dickinson: This Canadian entrepreneur is known for her appearances on Dragon’s Den and ‘The Big Decision’ as well as her bestselling books ‘Persuasion’ and “All In’.

Dickinson posts informative articles on her monthly digest revealing her latest sources of inspiration giving readers insight on how to run a business and manage money.

Wealthsimple: Wealthsimple is an online investing platform that offers a unique take on investing and personal finance making these normally dry subject fun to learn about. They do this through their article series, ‘Money Diaries’, where they feature interviews with well known celebrities sharing their amazing journeys to wealth and fame.
Their newer series, ‘Smart People Explain Things’ features articles where experts simplify complicated financial topics.

You can keep up with Wealthsimple’s series and find out investing tips by following this company’s Linkedin account.

Kathryn Minshew: Active in the world of business and worker’s rights, Minshew is the co-founder and CEO of the ‘The Muse’, a platform that helps people navigate their careers. She is also a co-author of ‘The New Rules of Work’ and was listed in the Forbes 30 Under 30.

Minshew makes her LinkedIn account engaging by sharing stories about the changing world of work, advocating for inclusion and more flexible policies that will create a comfortable atmosphere in the work place, allowing employees to remain satisfied and motivated.

Bill Gates: A man who needs no introduction, this co-founder of Microsoft keeps his LinkedIn fresh by including insights from his chats with well known authorities like Steven Pinker, sharing recent research developments and just talking about his interests in general.
The insights and experience Gates offers serves as priceless information and is gleaned from his work with Microsoft and the Bill and Melinda Gates Foundation.

Ryan Holmes: Holmes is known as the CEO of Hootsuite, co –author of ‘The $4 Billion Tweet’ and a highly successful global influencer.

The entrepreneur makes his LinkedIn account engaging by including posts that share his insights on the world of tech and social media, tips for business leaders and valuable information on how to create a motivating atmosphere within a company.

Adobe: This software company keeps its LinkedIn account engaging by reviewing the latest trends in the digital space and marketing strategies. They also pass on a wealth of knowledge that can help with your creative and branding processes making for an overall improved digital experience.
Ann Handley: In the world of digital marketing, creating engaging content is key and having good writing skills is crucial in making this content as engaging as possible.

If you need to improve your writing and digital marketing skills, Handley can help. This digital marketing expert and author of the bestselling book ‘Everybody Writes’ uses her LinkedIn account to share her marketing expertise and tips on how to move forward in the world of writing.

General Electric: Always on the cutting edge of new technology, you can bet there are exciting things to learn about at this company’s LinkedIn account. In fact, the company has actually won awards for creating social content that educates and inspires their audiences.

Tune into to find out what’s new like their recently released MRI machine. GE are also great at engaging readers, inviting them to join conversations on new developments.

Arianna Huffington: This woman is already intriguing, so you can imagine what her LinkedIn account has to offer. Founder of The Huffington Post and CEO of Thrive Global, she wants to change the way people think about career success and emphasizes the important of mindfulness and wellbeing at work.
Arianna Huffington
Here latest LinkedIn account posts have covered the impact of the internet on our lives and how to build confidence in team environment.

Dr. Travis Bradberry: This expert in emotional intelligence and author of ‘Emotional Intelligence 2.0’ uses his LinkedIn account to help his following to become more emotionally tuned in at the work place.

Bradberry has written a number of articles on how to thrive in the work place through having the right mental disposition. On his account, he shares this information providing valuable tips in a manner that is simple to understand.

Susan Cain: This co-founder of the Quiet Revolution and author of the bestseller ‘Quiet: The Power of Introverts in a World That Can’t Stop Talking’ promotes the power of introverts on her LinkedIn accounts.

Cain’s expertise has been featured in a number of well known publications and she uses her LinkedIn account to share this knowledge offering helpful business advice to the introverts of the world.

SpaceX: Founded by Elon Musk, this company has a mission to revolutionize space technology making it possible for humans to live on other planets. While supporting this cause may be enough to make millions tune in, Space X capitalizes on this by offering regular updates on new developments in space technology.

While these big name companies and celebrities names alone might be enough to lure followers, the way they release content serves to keep readers excited and engaged. Those who want to take advantage of the digital marketing technology Linked In offers would be wise to check out these accounts to find out how to attract their audience’s interests. Good luck in making a Linked In account that will work to move your career forward.